Boeing Wooing American for Massive Jet Order

According to Reuters, Boeing doesn’t appear to be embracing the idea of a split order with Airbus for American Airlines massive order which could be announced sometime in the next few months. Instead, the world’s second largest plane manufacturer is aggressively trying to persuade the airline to heavily favor Boeing planes possibly even revealing its plans for the 737 line sooner in order to persuade American since the order will be predominantly made up of narrowbody planes.

“We’re in talks with that customer, and I’m not going to comment on the things we’re discussing,” Jim Albaugh, chief executive of Boeing Commercial Airplanes, told Reuters after a speech in Washington D.C. “We’re going to do whatever American wants us to do, and they’re an important customer to us, and we’ll see what the outcome is.”

In his prepared remarks to the National Aeronautic Association, Albaugh said Boeing would not be rushed into a decision. Boeing has been assessing its ability to redesign the 737 and has said it hopes to give clearer direction on the program by the end of the year.

The high stakes order represents an opportunity for Airbus to make inroads in the American market which has been dominated by Boeing for several decades. American in particular flies an all-Boeing fleet for its primary operations and anything short of an all-Boeing order would represent a victory for Airbus. Boeing is expected to announce its plans for the 737 by years end while American is expected to announce its order sometime in the next few months.

This entry was posted in 737, A320, AIRBUS, AIRLINES, BOEING, ORDERS/DELIVERIES, RUMBLINGS and tagged , , , , , , . Bookmark the permalink.

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